The University of the Cordilleras (UC) Department of Architecture Graduate School, in collaboration with the local government of Baguio, presented an innovative proposal aimed at revitalizing one of the city’s busiest streets. Entitled “Enhancing Urban Aesthetics: Decluttering Session Road, Baguio City,” the project was unveiled during the executive-legislative meeting at Baguio City Hall on September 18, 2023. Spearheaded by architects Jerico Jordan Bernardo, Aiza Fernandez, Camille Reyes, and Gerard Espiritu, the initiative aims to address congestion and improve the visual appeal of Session Road—a key commercial and cultural hub in the city.

The proposal outlines strategies to reduce visual and physical clutter along Session Road by introducing unified signage, organized sidewalk spaces, and dedicated zones for pedestrians and vendors. By tackling these urban design challenges, the project seeks to enhance walkability, promote local commerce, and create a more cohesive streetscape that reflects Baguio’s unique character. The city’s government has expressed support, recognizing the potential of this project to uplift the city’s aesthetics while preserving its cultural identity. If implemented, the initiative could serve as a model for other urban areas seeking sustainable and aesthetically pleasing city planning solutions.